The strategic orientation of information systems helps it to have definable goals and objectives itself. More focus is given to technology whereas business needs are its primary focus. Strategic use of information technologies in the tourism industry Dr Dimitrios Buhalis Senior Lecturer in Tourism University of Westminster 35 Marylebone Road London, NW1 5LS, England Tel : +44 (0) 171 9115000 ext 3112 Fax: +44 (0) 171 9115171 Home Tel/Fax: +44 (0) 1483 574463 E Mail: buhalid@wmin.ac.uk Technology strategy (information technology strategy or IT strategy) is the overall plan which consists of objectives, principles and tactics relating to use of technologies within a particular organization. 0000003514 00000 n Information systems can be used strategically to: Such strategies primarily focus on the technologies themselves and in some cases the people who directly manage those technologies. What Is Information Technology Information technology is simple the processing of data via computer: the use of technologies from computing, electronics, and telecommunications to process and distribute information in digital and other forms. In a nutshell, SIM helps businesses and organizations categorize, store, process and transfer the information they create and receive. Communications in Computer and Information Science, 2008, Extending BITA Maturity Model from Organizational Culture Perspective, Strategic Information Systems for your organisation, Governance Structures for IT in the Health Care Industry, Basics for Improving Business and IT Alignment: Managing innovations in IT/Business solutions, The effect of critical success factors on IT governance performance. Keywords: Information technology, tourism industry distribution channels, strategic management and marketing Information technologies as a business tool Developments in ITs revolutionize both economies and enterprises. 0000003761 00000 n %%EOF 3. Executives know that information technology is not merely a resource to support day-to-day operations. (2008), the integration of information systems and technology with key business processes in particular strategic design process allows firms to rapidly adapt to changing requirements and exploit emerging markets. It may deliver a service or product that is at a lower price, differentiated and mainly concentrates on a demanding market section, or which is innovative. This is the purpose of this Technology Strategy 2020. Clever use of IT can significantly change an organization’s long-term strategic position in national and global markets. Keywords: strategic management, information technology (IT), competitive environment, and competitive advantages. Any information technology department, no matter what industry their business operations belong to, is recommended to have an operational plan and a department strategic plan.These documents ensure the management and the entire business operations that the information technology support that they need will be provided and delivered accordingly. 0000002245 00000 n This Strategy is underpinned by several key principles that will be applied to our . ITs are defined as the 'collective term given to the most recent developments in the mode (electronic) and the mechanisms computers and communication technologies) used … Some experts believe that just as labor was probably the most critical resource in the agricultural age, and capital was the most critical resource in the industrial age, information will be the most critical resource in the post-industrial age. 0000007568 00000 n As information is the lifeblood of tourism, ITs provide both opportunities and challenges for the industry. DEVELOPING INFORMATION TECHNOLOGY STRATEGY FOR BUSINESS VALUE Journal of Information Technology Management Volume XVIII, Number1, 2007 51 IT STRATEGY: PAST, PRESENT AND FUTURE At the highest level, a strategy is an approach to doing business [12]. The Technology Plan provides a blueprint for achieving the vision of leveraging reliable and emerging technologies and information resources to support the mission of the University. Sorry, preview is currently unavailable. Employees are less concerned with how to get into contact with co-workers when they know that they can relay information through the cloud. Innovation in business has the same impact that steam had on the industrial revolution. Enter the email address you signed up with and we'll email you a reset link. It is my pleasure to present this Information Technology Strategic Plan for 2014-2017 to the University community. Information Technology Strategic Plan will continue to serve as a roadmap for technology at the University. Despite the uncertainty experienced in the development of ITs in tourism, the ‘only constant will be change’. You can download the paper by clicking the button above. 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Better communication leads to more critical thinking. 0000007345 00000 n According to MacKinnon et al. 0000002080 00000 n Many of our plan’s goals are long lasting, but the supporting objectives and action items will continue to be adapted and changed to reflect changes to strategic priorities. 0 support to all functions of the university. trailer the use of information technology may require additional meetings, if the technology is difficult use or the purpose of its employment is another than making the information exchange more efficient by decreasing the need for meetings. <<39c7993e5b1e98469ede7d2afbea388e>]>> xref Many believe that the way organizations manage inf… An IT strategy is a written document that details the multiple factors that affect the organization's investment in and use of technology. Information technology is an investment that all business owners should pursue. 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